有句名言:“我知道我的广告费至少浪费了一半以上，但我不知道究竟浪费在哪里？”说的是广告投放由于不当而造成巨大浪费的问题。广州韦博国际英语分享投放广告英语怎么说，让英语表达更流利。
Nowadays, advertising is very important to product sales, we should pay more attention to it. , do you want to say something about it? 现在，广告对于产品销售非常重要。我们应更加重视这个问题。格林女士，你想就此说些什么吗？ Yes. I want to add that one of the main reasons of the poor sales of our products in European countries was our advertising strategy. 是的，我想加一句，我们的产品在欧洲国家销售情况不好主要原因之一是我们的广告策略。 Could you be more specific?能不能请你说得更具体些？ Well, we used the same agent for both the European and Japanese market, and the advertising campaigns were very similar… but response was 10% lower in European countries. 在欧洲和日本市场我们用的是同一家广告代理商，广告活动也极为相似……结果欧洲国家的销售量减少了10%, So you mean the advertising appealed more to Japanese customers than to European customers. 你的意思是那个广告对日本顾客比对欧洲顾客更具有吸引力。 Exactly. They used visuals and music to convey an overall image, but did not say much about the product. Japanese are accustomed to this type of advertising, but Europeans tend to want more information from advertising. 不错。那个广告用视觉和音乐效果来表达整体的形象，对产品的说明却很少。日本人已习惯了这类广告，但欧洲人却倾向于从广告中得到更多的信息。 That' s fascinating. So we must take into account the social and cultural aspects in advertising. 真是很有趣。因此，在做广告时我们必须考虑社会和文化因素。 That' s right.对。
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